If it doesn’t smell good or offer the promise of moister skin—soap and shower product manufacturers can forget it! A recent Mintel survey reveals that among the top attributes consumers look for when shopping for soap, bath and shower products; scent and moisturization are cited most often as influencing purchase decisions. Thirty-eight percent of Mintel respondents who have purchased soap say their decision is based mainly on scent, while 35% say they prefer shower products with extra mois...